BTEC International Level 3 Business Unit 17: Digital Marketing | 40-Page Editable Student Workbook

BTEC International Level 3 Business Unit 17: Digital Marketing | Complete Resource Bundle

BTEC International Level 3 Business Unit 17: Digital Marketing | Complete Resource Bundle DESCRIPTION A comprehensive Pearson BTEC International Level 3 Business Unit 17: Digital Marketing resource bundle designed to support students throughout the unit and develop their understanding of how businesses use digital marketing to communicate with, engage and influence their target customers. This ready-to-use bundle provides structured learning materials covering the principles, tools and application of digital marketing in modern businesses. Students are encouraged to apply their knowledge to realistic business situations while developing the application, analysis and evaluation skills required for BTEC Business. KEY TOPICS INCLUDE: • Introduction to digital marketing • Role and importance of digital marketing • Digital marketing objectives • Digital marketing channels and platforms • Websites and online marketing • Social media marketing • Search engine marketing • Search Engine Optimisation (SEO) • Email marketing • Mobile marketing • Online advertising • Content marketing • Digital communication • Customer engagement • Online consumer behaviour • Target markets and market segmentation • Digital customer journeys • Developing digital marketing campaigns • Digital marketing strategies • Measuring campaign effectiveness • Digital marketing analytics • Advantages and limitations of digital marketing • Applying digital marketing to real businesses • BTEC application, analysis and evaluation skills Suitable for students aged 16+ studying Pearson BTEC International Level 3 Business, this bundle can be used for classroom teaching, guided learning, independent study, homework, coursework support, revision and assessment preparation. The Tes bundle contains two Unit 17 resources, providing teachers with a convenient collection of materials for delivering Digital Marketing. Tes SEO KEYWORDS BTEC International Level 3 Business Unit 17, BTEC Unit 17, Unit 17 Digital Marketing, BTEC Digital Marketing, Digital Marketing, Pearson BTEC International Level 3 Business, BTEC Business Level 3, digital marketing resources, digital marketing workbook, digital marketing bundle, social media marketing, search engine marketing, SEO, email marketing, mobile marketing, content marketing, online advertising, website marketing, digital marketing channels, digital marketing strategy, digital marketing campaign, customer engagement, online consumer behaviour, target market, market segmentation, digital customer journey, marketing analytics, digital communication, BTEC Business coursework, BTEC Business assessment, BTEC Business workbook, BTEC Business resources, Level 3 Business resources, Business teaching resources, marketing teaching resources COPYRIGHT © 2026 Coffee Owed. All rights reserved. This resource and all original content created by Coffee Owed are protected by copyright and licensed for educational use by the purchaser and/or their authorised educational institution. No original Coffee Owed content may be reproduced, redistributed, resold, uploaded to websites or file-sharing platforms, publicly shared or commercially exploited without prior written permission. Pearson, BTEC and associated qualification names and materials remain the property of their respective rights holders. This resource is independently produced and is not endorsed by, affiliated with or produced by Pearson Education Limited.