TITLE
BTEC International Level 3 Business Unit 17: Digital Marketing | 40-Page Editable Student Workbook
DESCRIPTION
A comprehensive 40-page editable student workbook for Pearson BTEC International Level 3 Business Unit 17: Digital Marketing, designed to support students throughout the unit and develop their understanding of how businesses use digital technologies to market products and services, communicate with customers and achieve marketing objectives.
This structured, ready-to-use workbook provides clear learning content and student activities covering the key principles and applications of digital marketing in modern business. Students are encouraged to apply their knowledge to realistic business situations while developing the application, analysis and evaluation skills required for BTEC Business.
KEY TOPICS INCLUDE:
• Introduction to digital marketing
• Purpose and importance of digital marketing
• Digital marketing objectives
• Digital marketing channels and platforms
• Websites and online marketing
• Social media marketing
The resource is supplied as an editable Word document, making it easy for teachers to adapt activities and content to meet the needs of their students. The current Tes listing identifies the workbook as 40 pages. Tes
Suitable for students aged 16+ studying Pearson BTEC International Level 3 Business, this workbook can be used for classroom teaching, guided learning, independent study, homework, coursework support, revision and assessment preparation.
An ideal ready-to-use resource for Business teachers delivering Unit 17 Digital Marketing, providing structured learning materials that students can work through throughout the unit.
SEO KEYWORDS
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Bundle
BTEC International Level 3 Business Unit 17 | Digital Marketing | Workbook + Visuals
# Best SEO Title **BTEC International Level 3 Business Unit 17 | Digital Marketing | Workbook + Visuals** ## Alternative Title **Unit 17 Digital Marketing | BTEC International Level 3 Business | Complete Resource Bundle** ## Short TES Title **BTEC International Business Unit 17 | Digital Marketing** # SEO Description A comprehensive **Pearson BTEC International Level 3 Business Unit 17: Digital Marketing** teaching and learning bundle, combining a **40-page editable student workbook** with a separate visual teaching and revision resource. Designed for **Level 3 Business learners**, this bundle supports students in understanding how organisations use digital marketing to communicate with customers, influence buying behaviour, build brand awareness and achieve wider marketing objectives. The resource covers the role of digital marketing within the broader marketing mix, the effectiveness of existing digital marketing campaigns, and the planning and development of a digital marketing campaign for a selected product or brand. Suitable for international schools, colleges, sixth-form settings and vocational Business programmes, the resources can be used for classroom teaching, guided learning, independent study, revision, assignment preparation and intervention. ## Qualification **Pearson BTEC International Level 3 Business** ## Unit **Unit 17: Digital Marketing** ## Level **Level 3** # Learning Aim A – Digital Marketing and the Marketing Mix Students explore the role of digital marketing within modern businesses and how it works alongside traditional marketing methods. Topics include: - Digital marketing - Role of digital marketing - Marketing objectives - Digital marketing within the marketing mix - Digital communications - Online marketing - Customer communication - Customer engagement - Consumer behaviour - Buying habits - Digital communication channels - Devices used for digital communications - Mobile marketing - Website marketing - Social media - Online advertising # Learning Aim B – Existing Digital Marketing Campaigns Students investigate the effectiveness of real digital marketing campaigns and consider how businesses use different strategies to meet objectives. Topics include: - Digital marketing objectives - Brand awareness - Lead generation - Customer acquisition - Customer retention - Customer satisfaction - Target audiences - Digital marketing strategies - Social media campaigns - Search engine marketing - Search Engine Optimisation - SEO - Email marketing - Mobile marketing - Content marketing - Online advertising - Website marketing - Return on investment - Digital advertising models - Benefits of online advertising - Limitations of online advertising - Privacy and data concerns - Measuring campaign effectiveness # Learning Aim C – Developing a Digital Marketing Campaign Students develop a structured digital marketing campaign for a selected product or brand. Areas include: - Marketing planning - Campaign objectives - Target market - Market segmentation - Digital customer journey - Selecting digital channels - Campaign messages - Content planning - Social media strategy - Website strategy - Email marketing - Search marketing - Campaign integration - Promotional mix - Campaign budget - Measuring performance - Marketing analytics - Justifying campaign decisions # What's Included? ## 1. 40-Page Editable Student Workbook - 40 pages - Editable Word format - Structured topic explanations - Student activities - Business application tasks - Research activities - Digital marketing terminology - Campaign analysis - Planning activities - Analysis and evaluation tasks - Assignment preparation support - Revision opportunities - Independent learning ## 2. Visual Teaching & Revision Resource - Visual explanations of key terminology - Digital marketing examples - Topic summaries - Classroom presentation support - Retrieval activities - Revision prompts - Discussion activities - Independent learning support - SEND- and EAL-friendly visual presentation # Ideal For - Pearson BTEC International Level 3 Business - BTEC International Business - Unit 17 Digital Marketing - Level 3 Business students - International schools - International colleges - Sixth-form Business - Post-16 Business - Vocational Business courses - Digital marketing lessons - Marketing lessons - Assignment preparation - Revision - Homework - Independent learning - Intervention - Catch-up lessons - Cover lessons # Main SEO Keywords BTEC International Level 3 Business, BTEC International Business, BTEC Unit 17, Unit 17 Digital Marketing, BTEC Digital Marketing, Pearson BTEC International Business, Level 3 Business marketing, Digital Marketing workbook, BTEC Business workbook, digital marketing resources, BTEC marketing resources, digital marketing teaching resources, international BTEC Business # Digital Marketing SEO Keywords digital marketing, social media marketing, search engine marketing, search engine optimisation, SEO, email marketing, mobile marketing, content marketing, online advertising, website marketing, digital advertising, digital marketing channels, digital communication, online consumer behaviour, customer engagement, digital customer journey, digital marketing campaign, digital marketing strategy, marketing analytics, campaign effectiveness, digital marketing objectives, online promotion # BTEC SEO Keywords BTEC International Level 3 Business Unit 17, BTEC Unit 17 Digital Marketing, Pearson BTEC Unit 17, BTEC Digital Marketing workbook, BTEC digital marketing worksheets, BTEC marketing campaign resources, BTEC Business teaching resources, BTEC Business revision, BTEC assignment support, BTEC student workbook, editable BTEC workbook, BTEC Business visual resources # International SEO Keywords BTEC International Level 3 Business, Pearson BTEC International Business, international BTEC Business resources, international school Business resources, international college Business, international digital marketing resources, BTEC International marketing, Level 3 international Business, post-16 international Business, vocational Business international # Long-Tail SEO Search Phrases BTEC International Level 3 Business Unit 17 workbook, Unit 17 Digital Marketing teaching resources, BTEC International Digital Marketing workbook, BTEC social media marketing worksheets, Level 3 Business digital marketing resources, Pearson BTEC International Business Unit 17, BTEC digital marketing campaign planning, BTEC SEO and social media resources, BTEC Unit 17 complete bundle, digital marketing workbook for BTEC Business # Copyright / Pearson Disclaimer © 2026 Coffee Owed. All rights reserved. This resource is an independently created educational resource designed to support learners studying **Pearson BTEC International Level 3 Business – Unit 17: Digital Marketing**. It is not produced, approved, endorsed, sponsored by or affiliated with Pearson Education Limited. Pearson, BTEC and associated qualification names, trademarks, unit titles and terminology remain the property of their respective rights holders. References to Pearson and BTEC are used solely to identify the qualification and educational context for which this independently created resource is intended. References to third-party businesses, websites, digital platforms, social media services, brands or marketing examples are included for educational discussion where applicable. All trademarks and intellectual property belonging to third parties remain the property of their respective owners. This resource does not reproduce official Pearson assessment materials, authorised assignment briefs, mark schemes or proprietary Pearson teaching materials. Teachers and learners should consult the current official Pearson specification and guidance for definitive qualification and assessment requirements. All original explanations, activities, worksheets, visual resources, examples, scenarios, tables and designs contained in this bundle are the intellectual property of the creator and may not be copied, redistributed, resold, uploaded elsewhere or claimed as another person's work except as permitted under the applicable TES licence. ## Short Copyright Footer **© 2026 Coffee Owed. Independently created for Pearson BTEC International Level 3 Business. Not affiliated with or endorsed by Pearson.**
£8.99
Bundle
BTEC International Level 3 Business Unit 17: Digital Marketing | Complete Resource Bundle
BTEC International Level 3 Business Unit 17: Digital Marketing | Complete Resource Bundle DESCRIPTION A comprehensive Pearson BTEC International Level 3 Business Unit 17: Digital Marketing resource bundle designed to support students throughout the unit and develop their understanding of how businesses use digital marketing to communicate with, engage and influence their target customers. This ready-to-use bundle provides structured learning materials covering the principles, tools and application of digital marketing in modern businesses. Students are encouraged to apply their knowledge to realistic business situations while developing the application, analysis and evaluation skills required for BTEC Business. KEY TOPICS INCLUDE: • Introduction to digital marketing • Role and importance of digital marketing • Digital marketing objectives • Digital marketing channels and platforms • Websites and online marketing • Social media marketing • Search engine marketing • Search Engine Optimisation (SEO) • Email marketing • Mobile marketing • Online advertising • Content marketing • Digital communication • Customer engagement • Online consumer behaviour • Target markets and market segmentation • Digital customer journeys • Developing digital marketing campaigns • Digital marketing strategies • Measuring campaign effectiveness • Digital marketing analytics • Advantages and limitations of digital marketing • Applying digital marketing to real businesses • BTEC application, analysis and evaluation skills Suitable for students aged 16+ studying Pearson BTEC International Level 3 Business, this bundle can be used for classroom teaching, guided learning, independent study, homework, coursework support, revision and assessment preparation. The Tes bundle contains two Unit 17 resources, providing teachers with a convenient collection of materials for delivering Digital Marketing. Tes SEO KEYWORDS BTEC International Level 3 Business Unit 17, BTEC Unit 17, Unit 17 Digital Marketing, BTEC Digital Marketing, Digital Marketing, Pearson BTEC International Level 3 Business, BTEC Business Level 3, digital marketing resources, digital marketing workbook, digital marketing bundle, social media marketing, search engine marketing, SEO, email marketing, mobile marketing, content marketing, online advertising, website marketing, digital marketing channels, digital marketing strategy, digital marketing campaign, customer engagement, online consumer behaviour, target market, market segmentation, digital customer journey, marketing analytics, digital communication, BTEC Business coursework, BTEC Business assessment, BTEC Business workbook, BTEC Business resources, Level 3 Business resources, Business teaching resources, marketing teaching resources COPYRIGHT © 2026 Coffee Owed. All rights reserved. This resource and all original content created by Coffee Owed are protected by copyright and licensed for educational use by the purchaser and/or their authorised educational institution. No original Coffee Owed content may be reproduced, redistributed, resold, uploaded to websites or file-sharing platforms, publicly shared or commercially exploited without prior written permission. Pearson, BTEC and associated qualification names and materials remain the property of their respective rights holders. This resource is independently produced and is not endorsed by, affiliated with or produced by Pearson Education Limited.
£8.99
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