docx, 157.19 KB
docx, 157.19 KB
This worksheet looks at the "Product" element of the Marketing Mix and focuses on Product Failures, Product Design and the Product Life-cycle, using a McDonald's theme.

This lesson works best if students have access to the internet (via a laptop or even a mobile device) as there is a research element involved about product failures. If students do not have internet access, this could be completed as a homework activity.

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