BTEC International Level 3 Business Unit 17 | Digital Marketing | Workbook + Visuals

Best SEO Title

BTEC International Level 3 Business Unit 17 | Digital Marketing | Workbook + Visuals

Alternative Title

Unit 17 Digital Marketing | BTEC International Level 3 Business | Complete Resource Bundle

Short TES Title

BTEC International Business Unit 17 | Digital Marketing

SEO Description

A comprehensive Pearson BTEC International Level 3 Business Unit 17: Digital Marketing teaching and learning bundle, combining a 40-page editable student workbook with a separate visual teaching and revision resource.

Designed for Level 3 Business learners, this bundle supports students in understanding how organisations use digital marketing to communicate with customers, influence buying behaviour, build brand awareness and achieve wider marketing objectives.

The resource covers the role of digital marketing within the broader marketing mix, the effectiveness of existing digital marketing campaigns, and the planning and development of a digital marketing campaign for a selected product or brand.

Suitable for international schools, colleges, sixth-form settings and vocational Business programmes, the resources can be used for classroom teaching, guided learning, independent study, revision, assignment preparation and intervention.

Qualification

Pearson BTEC International Level 3 Business

Unit

Unit 17: Digital Marketing

Level

Level 3

Learning Aim A – Digital Marketing and the Marketing Mix

Students explore the role of digital marketing within modern businesses and how it works alongside traditional marketing methods.

Topics include:

• Digital marketing
• Role of digital marketing
• Marketing objectives
• Digital marketing within the marketing mix
• Digital communications
• Online marketing
• Customer communication
• Customer engagement
• Consumer behaviour
• Buying habits
• Digital communication channels
• Devices used for digital communications
• Mobile marketing
• Website marketing
• Social media
• Online advertising

Learning Aim B – Existing Digital Marketing Campaigns

Students investigate the effectiveness of real digital marketing campaigns and consider how businesses use different strategies to meet objectives.

Topics include:

• Digital marketing objectives
• Brand awareness
• Lead generation
• Customer acquisition
• Customer retention
• Customer satisfaction
• Target audiences
• Digital marketing strategies
• Social media campaigns
• Search engine marketing
• Search Engine Optimisation
• SEO
• Email marketing
• Mobile marketing
• Content marketing
• Online advertising
• Website marketing
• Return on investment
• Digital advertising models
• Benefits of online advertising
• Limitations of online advertising
• Privacy and data concerns
• Measuring campaign effectiveness

Learning Aim C – Developing a Digital Marketing Campaign

Students develop a structured digital marketing campaign for a selected product or brand.

Areas include:

• Marketing planning
• Campaign objectives
• Target market
• Market segmentation
• Digital customer journey
• Selecting digital channels
• Campaign messages
• Content planning
• Social media strategy
• Website strategy
• Email marketing
• Search marketing
• Campaign integration
• Promotional mix
• Campaign budget
• Measuring performance
• Marketing analytics
• Justifying campaign decisions

What’s Included? 1. 40-Page Editable Student Workbook

• 40 pages
• Editable Word format
• Structured topic explanations
• Student activities
• Business application tasks
• Research activities
• Digital marketing terminology
• Campaign analysis
• Planning activities
• Analysis and evaluation tasks
• Assignment preparation support
• Revision opportunities
• Independent learning

2. Visual Teaching & Revision Resource

• Visual explanations of key terminology
• Digital marketing examples
• Topic summaries
• Classroom presentation support
• Retrieval activities
• Revision prompts
• Discussion activities
• Independent learning support
• SEND- and EAL-friendly visual presentation

Ideal For

• Pearson BTEC International Level 3 Business
• BTEC International Business
• Unit 17 Digital Marketing
• Level 3 Business students
• International schools
• International colleges
• Sixth-form Business
• Post-16 Business
• Vocational Business courses
• Digital marketing lessons
• Marketing lessons
• Assignment preparation
• Revision
• Homework
• Independent learning
• Intervention
• Catch-up lessons
• Cover lessons

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Digital Marketing SEO Keywords

digital marketing, social media marketing, search engine marketing, search engine optimisation, SEO, email marketing, mobile marketing, content marketing, online advertising, website marketing, digital advertising, digital marketing channels, digital communication, online consumer behaviour, customer engagement, digital customer journey, digital marketing campaign, digital marketing strategy, marketing analytics, campaign effectiveness, digital marketing objectives, online promotion

BTEC SEO Keywords

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International SEO Keywords

BTEC International Level 3 Business, Pearson BTEC International Business, international BTEC Business resources, international school Business resources, international college Business, international digital marketing resources, BTEC International marketing, Level 3 international Business, post-16 international Business, vocational Business international

Long-Tail SEO Search Phrases

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Copyright / Pearson Disclaimer

© 2026 Coffee Owed. All rights reserved.

This resource is an independently created educational resource designed to support learners studying Pearson BTEC International Level 3 Business – Unit 17: Digital Marketing.

It is not produced, approved, endorsed, sponsored by or affiliated with Pearson Education Limited.

Pearson, BTEC and associated qualification names, trademarks, unit titles and terminology remain the property of their respective rights holders. References to Pearson and BTEC are used solely to identify the qualification and educational context for which this independently created resource is intended.

References to third-party businesses, websites, digital platforms, social media services, brands or marketing examples are included for educational discussion where applicable. All trademarks and intellectual property belonging to third parties remain the property of their respective owners.

This resource does not reproduce official Pearson assessment materials, authorised assignment briefs, mark schemes or proprietary Pearson teaching materials. Teachers and learners should consult the current official Pearson specification and guidance for definitive qualification and assessment requirements.

All original explanations, activities, worksheets, visual resources, examples, scenarios, tables and designs contained in this bundle are the intellectual property of the creator and may not be copied, redistributed, resold, uploaded elsewhere or claimed as another person’s work except as permitted under the applicable TES licence.

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