BTEC International Level 3 Business Unit 22: Market Research | 40-Page Editable Student Workbook

BTEC International Level 3 Business Unit 22: Market Research | 40-Page Editable Student Workbook
DESCRIPTION
A comprehensive 40-page editable student workbook for Pearson BTEC International Level 3 Business Unit 22: Market Research, designed to help students understand how businesses collect, analyse and use market research to support effective marketing and business decision-making.
This structured, ready-to-use workbook guides learners through the key principles and processes involved in primary and secondary market research, qualitative and quantitative research, sampling, questionnaires, surveys, data analysis and interpretation.
Students are supported in applying market research theory to realistic business situations while developing the knowledge, application, analysis and evaluation skills required for BTEC Business.
The resource is supplied as an editable Word document, allowing teachers to customise and adapt activities to suit their learners. Tes identifies the resource as a 40-page editable BTEC Level 3 resource. Tes
KEY TOPICS INCLUDE:
• Introduction to market research
• Purpose and importance of market research
• Primary market research
• Secondary market research
• Quantitative research
• Qualitative research
• Internal and external research sources
• Questionnaires and surveys
• Interviews and focus groups
• Observation
• Sampling methods

An ideal ready-to-use resource for Business teachers delivering Unit 22 Market Research, providing structured learning materials that students can work through throughout the unit.
SEO KEYWORDS
BTEC International Level 3 Business Unit 22, BTEC Unit 22, Unit 22 Market Research, BTEC Market Research, Market Research, Pearson BTEC International Level 3 Business, BTEC Business Level 3, market research workbook, editable BTEC workbook, primary market research, secondary market research

COPYRIGHT
© 2026 Coffee Owed. All rights reserved. This resource and all original content created by Coffee Owed are protected by copyright and licensed for educational use by the purchaser and/or their authorised educational institution. No original Coffee Owed content may be reproduced, redistributed, resold, uploaded to websites or file-sharing platforms, publicly shared or commercially exploited without prior written permission. Pearson, BTEC and associated qualification names and materials remain the property of their respective rights holders. This resource is independently produced and is not endorsed by, affiliated with or produced by Pearson Education Limited.