BTEC Business. Unit 2, Shine Beauty. Exemplar Response. Distinction*

An Exemplar Response for Unit 2 Marketing Campaign, with the case study Shine Beauty provided by BTEC. This document entails a comprehensive analysis of the marketing strategies employed by the company with a Distinction * grading. The paper begins with a rationale, aims and objectives, target audience, and analysis of the research pack, and competitors, followed by an evaluation using the tools SWOT, PESTLE, and the Product Life Cycle. The second activity covers the extended marketing mix, the marketing message, chosen campaign activities, the budget, and the timeline. The analysis would cover various aspects such as the effectiveness and justification of chosen advertising, promotions, pricing, and distribution channels. The paper would explore the strengths and weaknesses of the company’s current marketing efforts, and suggest improvements that can be made to enhance their campaign. This Exemplar response has been written by a qualified business lecturer and private tutor.