BTEC Level 3 Unit 2 Developing a Marketing Campaign 7Ps

A resource designed for BTEC Level 3 students and focuses on Unit 2 Developing a Marketing Campaign, emphasizing the application of the 7Ps framework. The 7Ps refer to Product, Price, Place, Promotion, People, Process, and Physical Environment, and they play a crucial role in marketing strategy. This resource provides a comprehensive guidance on each element of the 7Ps, offering insights into how they contribute to the overall success of a marketing campaign.