A three page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification:
Unit R064:
4.3 Types of advertising methods used to attract and retain customers and the appropriateness of each.
4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each.
4.5 How customer service is used to attract and retain customers.
This is appropriate for use in a theory lesson, as a revision resource or as a homework.
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