Implementing Strategies Management and Marketing Issues Lecture (Strategic Management)

Implementing Strategies Management and Marketing Issues Lecture (Strategic Management)

This lecture explains how to implement strategies in terms of effectively managing organizational structure, resistance to change, organizational culture, corporate wellness, employee and executive compensation, human resource issues, and restructuring. This lecture additionally focuses upon important marketing issues required for successful strategy implementation, including market segmentation, target marketing, and perceptual mapping/product positioning.

Learning Objectives of lecture:

1. Describe the transition from formulating to implementing strategies.
2. Discuss reasons why annual objectives are essential for effective strategy implementation.
3. Identify and discuss the nature and role of policies in strategy implementation.
4. Explain the role of resource allocation and managing conflict in strategy implementation.
5. Discuss the need to match a firm’s structure with its strategy.
6. Identify, diagram, and discuss different types of organizational structure.
7. Identify and discuss 15 dos and don’ts in constructing organizational charts.
8. Discuss four strategic production/operations issues vital for successful strategy implementation.
9. Discuss seven strategic human resource issues vital for successful strategy implementation.
10. Describe key strategic marketing issues vital for implementing strategies.

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