Cambridge IGCSE Business Studies (0450) **
**Unit 1. Understanding Business Activity **
Lesson 5 Business objectives and stakeholder objectives
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Theme 1 Marketing and people EDEXCEL IA Level Business Bundle
Meeting customer needs
The Market
Market research
Market positioning
The Market
4. Demand
5. Supply
6. Markets
7. Price Elasticity of Demand (PED)
8. Income elasticity of Demand (YED)
Marketing Mix and Strategy
Marketing Objectives and Strategies
Product/ Service Design
Promotion and Branding
Pricing Strategies
Distribution
Managing People
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
Entrepreneurs and Leaders
Role of and entrepreneur
Entrepreneurial motives and characteristics
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Theme 1 Marketing and people EDEXCEL IA Level Business Entrepreneurs and Leaders Bundle
Role of and entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Business choices
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Theme 1 Marketing and people EDEXCEL IA
Level Business- Managing People Bundle
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
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Theme 1 Marketing and people EDEXCEL IA Level Business- Marketing Mix and Strategy Bundle
Marketing Objectives and Strategies
Product/ Service Design
Promotion and Branding
Pricing Strategies
Distribution
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Theme 1 Marketing and people EDEXCEL IA Level Business- The Market Bundle
Demand
Supply
Markets
Price Elasticity of Demand (PED)
Income elasticity of Demand (YED)
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Theme 1 Marketing and people EDEXCEL IA Level Business
Meeting customer needs Bundle
Theme 1- Meeting customer needs
The Market
Market research
Market positioning
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Theme 1 Marketing and people EDEXCEL IA Level
Business Unit 22 Business choices
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Theme 1 Marketing and people EDEXCEL IA Level
Business Unit 21 Business objectives
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 20 Entrepreneurial motives and characteristics
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 19 Role of and entrepreneur
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 18 Leadership
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 16 Organisational design
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 15 Recruitment, selection and training
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Marketing and people EDEXCEL IA Level Business
Unit 14 Approaches to staffing
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 13 Distribution
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 12 Pricing Strategies
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 11 Promotion and Branding
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Theme 1 Marketing and people EDEXCEL IA Level Business
Unit 10 Product/ Service Design
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