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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.

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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.

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EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225
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EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225

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EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225 This lesson includes a PowerPoint and a worksheet and covers: How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 2.3.4 THE SALES PROCESS (COMPLETE LESSON) 234
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EDEXCEL GCSE BUSINESS 2.3.4 THE SALES PROCESS (COMPLETE LESSON) 234

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EDEXCEL GCSE BUSINESS 2.3.4 THE SALES PROCESS (COMPLETE LESSON) 234 This lesson includes a PowerPoint and a worksheet and covers: The sales process: Product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service The importance to businesses of providing good customer service Written by Sarah Hilton for Revisionstation
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Pearson Edexcel International A level Business Unit 2.3.5 External Influences (3 complete lessons)
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Pearson Edexcel International A level Business Unit 2.3.5 External Influences (3 complete lessons)

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Pearson Edexcel International A level Business Unit 2.3.5 External Influences (3 complete lessons) 1 Economic influences a) The effect on businesses of, and how they can best respond to, changes in: • the rate of inflation • exchange rates (appreciation, depreciation) • interest rates • taxation and government spending • the business cycle. 2 Legislation a) The effects on businesses of: • consumer protection • employee protection • environmental protection • competition policy • health and safety • intellectual property rights (copyright, patents and trademarks). 3 The competitive environment a) The effects on businesses of competition in terms of competitor: • numbers • size • behaviour. b) Ways for a small business to compete in a competitive market.
EDEXCEL GCSE BUSINESS 1.1.2 RISK AND REWARD (COMPLETE LESSON) 112
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EDEXCEL GCSE BUSINESS 1.1.2 RISK AND REWARD (COMPLETE LESSON) 112

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EDEXCEL GCSE BUSINESS 1.1.2 RISK AND REWARD (COMPLETE LESSON) 112 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123
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EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123

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EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123 This lesson includes a PowerPoint and a worksheet and covers: How businesses use market segmentation to target customers: ● identifying market segments: location, demographics, lifestyle, income, age ● market mapping to identify a gap in the market and the competition. Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122
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EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122

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EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121
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EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121

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EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121 This lesson includes a PowerPoint and a worksheet and covers: Identifying and understanding customer needs: • What customer needs are: price quality choice convenience •The importance of identifying and understanding customers: generating sales business survival Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124
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EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124

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EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124 This lesson includes a PowerPoint and a worksheet and covers: Understanding the competitive environment: Strengths and weaknesses of competitors based on: price, quality, location, product range and customer service The impact of competition on business decision making Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151
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EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151

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EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151 This lesson includes a PowerPoint and a worksheet and covers: Who business stakeholders are and their different objectives: •Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government Stakeholders and businesses: •How stakeholders are affected by business activity •How stakeholders impact business activity •Possible conflicts between stakeholder groups Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.3.2 BUSINESS REVENUES COSTS AND PROFITS (COMPLETE LESSON) 132
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EDEXCEL GCSE BUSINESS 1.3.2 BUSINESS REVENUES COSTS AND PROFITS (COMPLETE LESSON) 132

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This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Revenue Fixed and variable costs Total costs Profit and loss Interest Break even level of output Margin of safety Interpretation of break even diagrams: The impact of changes in revenue and costs Break even level of output Margin of safety Profit and loss Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131
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EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131

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EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131 This lesson includes a PowerPoint and a worksheet and covers: What business aims and business objectives are Business aims and objectives when starting up: • Financial aims and objectives: survival, profit, sales, market share, financial security • Non-financial aims and objectives: social objectives, personal satisfaction, challenge, independence and control Why business aims and objectives differ between businesses Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143
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EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143

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EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143 This lesson includes a PowerPoint and a worksheet and covers: What the marketing mix is and the importance of each element: ● price, product, promotion, place. How the elements of the marketing mix work together: ● balancing the marketing mix based on the competitive environment ● the impact of changing consumer needs on the marketing mix ● the impact of technology on the marketing mix: e-commerce, digital communication. Written by Sarah Hilton for Revisionstation
EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144
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EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144

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EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144 This lesson includes a PowerPoint and a worksheet and covers: The role and importance of a business plan: ● to identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix. The purpose of planning business activity: ● the role and importance of a business plan in minimising risk and obtaining finance. Written by Sarah Hilton for Revisionstation