'NHS 111' REPRESENTATION AND CONTEXTS

FOR 2027 EXAMS ONWARDS!

This 4 lesson resource concludes the print advertising unit for the ‘NHS 111 GET TO THE HELP YOU NEED’ advert. This resource includes:

-Starter to assess students knowledge of Media Language and Representation terms and application to the advert with support green pen slide after.

-Retained learning on the following terms; mediation, progressive, regressive, construction, underrepresentation, tokenism, marginalisation, hegemonic/ maligned mass, ideology, male gaze and selection and combination. This task is supported with etimological help and highlighting of key parts of the word.

-1975 Sex Discrimination Act and 2010 Equality Act

-A break down of contexts, what to focus on for each and an application to the ‘NHS 111’ advert.

-The myth of the absentee black father and the current situation of the NHS (both with embedded audio/visual video for context).

-The BAME community and the impact of Covid.

-A visual example of selection and combination applied to the ‘NHS 111’ advert before students apply to two unseen examples.

-How does the Father challenge DOMINANT IDEOLOGIES/ SOCIETAL NORMS? (with green pen additional points)

-Via the use of MISE-EN-SCENE and SHARED CONCEPTUAL ROADMAP theory (HALL), how is the child’s gender CONSTRUCTED to the AUDIENCE? (with green pen additional points)

-The NHS often picks ‘normal’ people/ non-celebrities in their campaigns? Note down the impact this has on the message of the campaign. For a LV9 response, consider VERISIMILITUDE in your response (with green pen additional points).

-(a) Explain how contexts influence print advertisements. Refer to the print advertisement for NHS 111 (2023) from the set products to support your points. [5]

IMPORTANT: This resource includes a resource sheet as well as printable resources sheets within the power point as well as embedded videos.

The resource also includes a printable homework double-sided sheet also. Support and suggested teaching delivery is also noted in the notes section alongside sources/ references).

Whilst I have embedded a variety of videos, due to blocks on school accounts/ restrictions, if they do not **work, please see the links in the notes section of each slide.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is providing Media Studies GCSE as a Three- Year Course.

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.