BTEC Level 3 IT Unit 3 Exemplar Pack 2 Distinction

Second complete Distinction-grade exemplar coursework portfolio for Pearson BTEC Level 3 Unit 3: Using Social Media in Business (Case Studies: Trio Specialty Coffee & FitnGlam Gym).

This additional Distinction sample provides teachers with a second high-grade moderation reference and gives students a full model answer covering Learning Aims A, B, and C.

Resource Highlights & Content Breakdown:

• Learning Aim A (Social Media Platforms & Business Promotion):

• In-depth Distinction evaluation of major platforms (Instagram, YouTube, X/Twitter, Facebook) analyzing demographics, algorithm mechanics, and business features.
• Case study analysis of Trio Specialty Coffee examining visual branding, customer direct messaging, and community engagement.
• Thorough evaluation of legal, ethical, security, and sustainability risks.

• Learning Aim B (Social Media Planning & Client Strategy):

• Distinction client brief requirements and communication records for FitnGlam Gym (female-only UAE fitness brand).
• Target demographic breakdown, keyword search volume analysis, and hashtag strategy.
• Comprehensive multi-platform weekly posting schedule optimized for peak UAE engagement hours (7:00 PM – 9:00 PM).
• Client feedback integration and social media policy compliance (NMC, privacy guidelines).

• Learning Aim C (Live Profile Management & Analytical Evaluation):

• Live execution of Instagram and TikTok business profile setups (branding, custom logo, bio call-to-action).
• Step-by-step content creation breakdown across 7 structured posts (workout tutorials, equipment demos, push-up challenges, transformation videos, and facility tours).
• Pre-post image editing and filter application workflows to maintain visual brand identity.
• Data analytics and insight evaluation tracking weekly likes, shares, click-through rates, and direct message lead conversions.

Disclaimer: This resource is provided strictly as an educational and structural reference guide for teaching and learning purposes. Plagiarism is strictly prohibited.