COMP 2: SEC C, ONLINE MEDIA 'ZOELLA'& 'ATTITUDE' INDUSTRY AND AUDIENCES

LESSON 9-14 IN THE SERIES. This six- lesson resource concludes this tailored unit helping students engage with Section C of Component 2.Each contained lesson focuses on a part/parts of RAIL.This six-lesson lesson combines Industry and Audience and covers:

-A contextual video exploring You Tube and Vlogging issues and debates
-VLOGS, ONLINE REVENUE AND ETHICAL ISSUES
-Online behaviour policies of You Tube and Attitude magazine Online
-MERCHANDISING AND DIVERSIFICATION
-The three regulation terms you need to know
-WHO REGULATES ONLINE MEDIA?
-HEAR HALL ABOUT IT: With an application of Stuart hall’s three readings, do you take a dominant, negotiated or oppositional reading to the following statement: “The internet should be a free space where people can post, discuss and share whatever they like. Whatever happened to freedom of speech! Regulation is undemocratic” Angry Blogger 123
-The two safety features of You Tube
-CAP, ASA , OFT and the regulation of Zoella’s advertising
-Livingstone, Lunt and Hesmondhalgh applied to Zoella
-Democratisation and Commercialisation
-Alphabet INC and the ownership of You Tube and Google
-Fact file compiling task for Zoella and Attitude with resources
-‘Attitude’ Editor’s letter: What do you think this indicates about the core ideologies and brand identity of ‘Attitude’ magazine and it’s readership?
-‘THE CREATORS’ Documentary viewing including link
-DAVID GAUNTLETT: WEB 2.0
-HENRY JENKINS: CONVERGENCE AND PARTICIPATORY MEDIA
-Fandom
-CLAY SHIRKY:END OF AUDIENCE
-Psychographics
-GEORGE GERBNER: CULTIVATION THEORY
-Moral panics and Folk Devils
-TASK 8: Using the ‘Attitude’ webpage and You Tube pages, how are various audiences catered for?
Exam style question: Explore how ‘Zoella’ is popularised and marketed by fandom? Is there a dedicated effort to provide alternative/ specialised opinion?
-SAMS QUESTION: Explore how the representations on Attitude’s website position audiences [15]

**THIS RESOURCE INCLUDES PRINTABLE WORK POWER POINT SLIDES AND TASKS DEPENDENT ON HAVING THE EDUQAS YEAR 1 AND 2 REVISION GUIDE FOR DISCOVERY LEARNING.
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NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at A-Level, as a Two- Year Course. Moreover, each lesson has a task whereby students RAG (Red, Amber, Green) what they have learnt in the lesson against an Examiner checklist (Differentiation, peer assessment).

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.