EDUQAS 2024 ONWARDS A2 COMP 1, ADVERTISING: AUDIENCE IN 'SUPER.HUMAN'

This TRIPLE lesson concludes an 11 lesson unit on ‘Super. Humans’. This resource looks at:

-The lesson is built around solo/ collaborative tasks to win gold, silver and bronze medals,

-Viewership of the paralympics
-Two-tier application of uses and gratifications to the advert.
-The USP of the ‘Super. Human’ marketing campaign
-Stereotypes
-An in-depth look at Channel 4’s remit, funding model and it’s impact on content. With audio/visual supports and additional reading in notes.
-Application of Gerbner and Hall
-Differentiated group retained learning task based around the following question:

Explain how audience responses to advertisements reflect social and cultural circumstances. Refer to the Super.Human advertisement you have studied to support your points. [8]

**IMPORTANT: This resource includes a Framework H/W pack, printable power point/Word worksheets and notes in the notes section to support and guide teachers/ learning.

Moreover, some of the tasks in lesson and for H/W are dependent upon owning the EDUQAS AS/ A2 Revision Guides/ Mark Dixon’s ‘Media Theory for A Level: The Essential Revision Guide’

Whilst I have embedded a variety of videos, due to blocks on school accounts/ restrictions, if they do not **work, please see the links in the notes section of each slide.

The power point also includes theoretical framework slides at the end of the power point to aid differentiation/ scaffolding etc.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school operates a two year A-Level; AS (YEAR 12) AND A2 (YEAR 13). Moreover, some of the tasks in lesson and for H/W are dependent upon owning the EDUQAS AS/ A2 Revision Guides/ Mark Dixon’s ‘Media Theory for A Level: The Essential Revision Guide’

If you liked these resources and found them useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.