EDUQAS AS MEDIA, YEAR 12- ADVERTISING & MARKETING, TIDE: INTRO TO KEY CONCEPTS & AUDIENCE (SEC B)

Having moved from a school that teaches the Linear A-Level, to that of a school that teaches AS in Year 12 and A2 in Year 13, I have designed and updated my previous lessons substantially with the following objectives in mind:

To compartmentalize and differentiate between the 9 theorists needed in Year 12 and the whole 19 at A2 (Year 13).
Provide my students and you with a variety of options e.g. the option to purchase my resources as AS or A2 having uploaded all of my Linear lessons previously.
Sizeable tweaks have been added base don having taught the new EDUQAS spec now for the past two years at A Level.
Where as before my lessons were numbered numerically from the first unit through to the last, this series of resources is designed to as self contained units making it easier to swap out and reintroduce content to assess retained learning.]

LESSON 9-10, AUDIENCE AND ‘TIDE’. This DOUBLE lesson resource covers/includes:

-STARTER: DOMESTIC GODDESS=Based on all the adverts we have looked from the ‘Tide’ era – in pairs, create a character profile for who you believe is the target audience. This should be as detailed as possible – consider age, education background, race, personality, family life, hobbies, values & beliefs, daily routines, friends etc.
-ABC1/C2DE
-Uses and Gratifications and application task to that of ‘Tide’
-Two-Step flow
-AUDIENCE THEORIST: STUART HALL

  • Hall’s three readings application task.
  • AUDIENCE THEORIST: GEORGE GERBNER
    -Desensitization, moral panics and folk devils
    -SAMS STYLE QUESTION: Explain how advertisers target audiences. Refer to Tide to support your points.
    (8 Marks)
    -Peer Assessment/Redraft task.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at a AS/A2 Two- Year Course. If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.
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Created: Jul 8, 2019

Updated: Jul 25, 2019

pptx, 23 MB

LESSON-9-10-TIDE-AND-AUDIENCE

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