A two page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification:
Unit R064:
1.1 The need for customer segmentation
1.2 Types of market segmentation
1.3 The benefits of market segmentation
1.4 The purpose of market research
1.5 Primary (field) market research methods (physical or digital) and their benefits
1.6 Secondary (desk) market research sources and their benefit
1.7 The types of customer feedback techniques available to business start-ups
This is appropriate for use in a theory lesson, as a revision resource or as a homework.
Get this resource as part of a bundle and save up to 55%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£1.50