Context of lesson: Pricing strategies (premium pricing, penetration pricing, economy pricing, price skimming, psychological pricing, captive product pricing, product line pricing).
LO1 All: To know the pricing strategy concepts (premium pricing, penetration pricing, economy pricing, price skimming, psychological pricing, captive product pricing, product line pricing)
LO2 Most: To be able to give examples of how businesses may use the pricing strategies
LO3 Some: To understand why businesses may use them
LO1 All: To know the pricing strategy concepts (premium pricing, penetration pricing, economy pricing, price skimming, psychological pricing, captive product pricing, product line pricing)
LO2 Most: To be able to give examples of how businesses may use the pricing strategies
LO3 Some: To understand why businesses may use them
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