
GCSE D&T: New and Emerging Technologies – Technology Push & Market Pull
The Full Lesson on Innovation & Design
This engaging, ready-to-teach PowerPoint lesson fully covers the essential GCSE Design & Technology and Business Studies concepts of Technology Push and Market Pull, key elements within the “New and Emerging Technologies” section of the specification.
Stop spending hours on planning! This resource provides a clear, visual, and student-friendly breakdown of how new products are brought to market — whether driven by advances in technology or consumer demand.
What’s Inside?
Technology Push: Explained through the perfect case study — the modern smartphone. Students explore how R&D in miniaturisation and processing power pushed innovation ahead of demand.
Market Pull: Detailed, relatable examples show how designers identify a customer need or ‘gap in the market’. Examples include smartwatches, fitness trackers, and medical wearables.
Fashion & Obsolescence Activity: A dedicated section on how the pull of fashion, social influence, and planned obsolescence drives continuous product turnover — using examples like the iMac and Nintendo 64.
Structured Learning: Each concept is broken into simple, visual, and easy-to-follow sections with built-in prompts and discussion questions.
Perfect for:
Subjects: Design & Technology (Product Design), Business Studies, Enterprise
Age Range: KS4 / GCSE
Duration: 1–2 full lessons
Save planning time and deliver a high-impact lesson on one of the most important New and Emerging Technologies topics — giving students a clear understanding of how innovation really happens!
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.