Lake Victoria is situated between Kenya, Uganda and Tanzania and 68,800 kilometres squared (about the area of Ireland). Regardless of its size it’s extremely shallow with the deepest point being only 82 meters. It’s one of the largest fresh water bodies and the largest tropical lake in the world with a shore line of 3,440 kilometres and more than 3,000 islets.
Lake Victoria is a top tourist destination with the bordering countries individually embarking on aggressive marketing strategies to attract people. Tourism to the area has increased in recent years due to the improvement of the infrastructure, for example better roads, investment in the hospitality industry such as hotels, lodges and private resorts and a greater range of activities. There are now over 170 tourist sites and a substantial amount of heritage sites which outnumber other tourist circuits thanks to the fifty world class resorts set up along the shoreline and the many island around Lake Victoria.
The students task is to carry out research on some of the tourist destinations and safari parks to discover what they have to offer and more about the region around Lake Victoria. They go on to design a slogan and logo for a new tourist safari park which will be used on all posters, adverts and merchandise.