The Dynamic Nature of Business – Why new business ideas come about and how they are created

The Dynamic Nature of Business – Why new business ideas come about and how they are created

A clear and engaging study guide that explains the ever-changing business environment and the main reasons new enterprises emerge.

This concise guide uses real-world examples to explore the three key drivers of new business ideas (technology, changing consumer wants, and obsolescence) and the difference between original ideas and adapted ones.

Key features:

• Simple, accessible language with current examples (Uber, Netflix, Oatly, Depop, etc.)
• Structured sections on technology, consumer wants and obsolescence
• Clear distinction between original ideas and improving existing products/services
• Summary boxes and key takeaways for quick revision
• Full answer key provided

Includes an accompanying 9-exercise worksheet with varied tasks (matching, true/false, examples, analysis and extended application questions) to reinforce and practise the topic.