UPDATED GCSE COMP 2, MUSIC VIDS (SEC B) :'BAD BLOOD' & UPTOWN FUNK'(AUDIENCE, INDUSTRY & KEY THEORY)

MUSIC VIDEOS AND ONLINE MEDIA: ‘Bad Blood’ and ‘Uptown Funk’ Lessons 12-17= This Six lesson resource concludes looking at the 4 RAIL features needed for the Section B, Component Two Paper. Each lesson includes an in-depth look at how the RAIL feature in question can be applied and analysed within the set texts. These six lessons explore Audience, industry, Key Concepts and Contexts in-depth. To further aide you, I have included all links to audio/visual clips and literature needed as well as links where you can access the entirety of the set texts and other case studies. I decided to merge both Audience and Industry for 2 reasons; Timing of content delivered before exams and because my students benefit from seeing the links between Audience and Industry. These six lessons look at:
–Examiner breakdown and structure
-GET THE DROP ON THE EXAMINER- Assessment of Retained knowledge of key RAIL terms. This will be at the start of each lesson and will focus on that lesson’s RAIL feature.
-Application of Uses and Gratifications to Taylor Swift’s website
-Key Industry terms A* sheet e.g. Oligopolies, Conglomerates, Subsidaries etc.
-CONTEXTUAL CORNER: AN OVERVIEW OF THE INDUSTRY
-How artists and labels make money
-OWNERSHIP AND THE MUSIC INDUSTRY
-Are CD’s/physical sales dying out?
-Full break down of artists record labels as well as Mark Ronson’s role as Producer
-Richard Dyer’s ‘Use of the Star’ theory
-CONTEXTUAL CORNER: REGULATION OF MUSIC VIDEOS (BBFC V lack of Online Regulation)
-Historical and Contemporary viewings of ‘Rock DJ’ and ‘Anaconda’. What rating would you give them?
-Differentiated slides on A* Audience theorists needed for Music Videos
-ONLINE MEDIA: WEBSITES AND SOCIAL MEDIA
-Marketing and Promotion of both artists
-Brand Identity and Values
-Ideology
-Fandom
-Convergence Theory
-Features and codes and conventions of a webpage
-Mastery sheet and responsive peer marking and redraft task on timed question:4. Explain why websites are important to the music industry. Refer to the official Katy Perry website or the official Taylor Swift website to support your response. [10]

**THIS RESOURCE INCLUDES A H/W TASK, PRINTABLE POWER POINT WORK SLIDES AND IN-CLASS TASKS DEPENDENT ON HAVING THE EDUQAS YEAR 1 AND 2 REVISION GUIDE FOR DISCOVERY LEARNING.
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NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at A-Level, as a Two- Year Course. Moreover, each lesson has a task whereby students RAG (Red, Amber, Green) what they have learnt in the lesson against an Examiner checklist (Differentiation, peer assessment).

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