Edexcel GCSE Unit 4 - Business Communication

Topic 4.3_ Business Communication Tools

Topic 4.2_Communication with Stakeholders

Demand & Supply Interest Rates Exchange Rates Business Cycle Stakeholders

This unit looks at what it takes for businesses to build a brand and what a business has to consider when planning brand development. You will investigate and review brands, promotional methods as well as the role of promotion and its place in the marketing mix. Finally, you will select an appropriate promotional mix and justify the choices you make when planning a promotional campaign for a brand.

What is enterprise? Thinking Creatively Questions to be asked Invention and Innovation Taking a calculated risk Important enterprise skills

Customer Focus Marketing Mix Limited Liability Tax Issues Customer Satisfaction Motivating Staff

Businesses Understanding Customer Needs Market Mapping Competition Added Value Franchise

Topic 4.4_Communicating via the Web

5.1 Economies and diseconomies of scale 5.1.1 Economies of scale. 5.1.2 Diseconomies of scale. 5.2 Production 5.2.1 Production processes. 5.2.2 Principles of lean production. 5.2.3 Impact of technology in production. 5.3 Factors of production 5.3.1 Changing relationships between enterprise, capital, land, and labour. 5.4 Quality 5.4.1 The concept of quality and its importance.

Business Objectives Entrepreneurs Finance Cash flow Business Plan

Enterprise unit designed to help students prepared to study IG Enterprise in year 10. 1 hour weekly lessons with a final project at the end of 6 weeks. Topic 1: Skills of Entrepreneur / Enterprising People Topic 2: Setting up a new Enterprise Topic 3: Market Research – Primary / Secondary Topic 4: Business Planning Topic 5: Purchasing / Budgets Topic 6: Marketing: Adverting / Promotion Topic 7: Run the Business

Section 1: -Business and the environment in which it operatesChapter 1 - 14

Unit 3: Customer care and working procedures 3.1 Deal with customers and colleagues – “the moment of truth” 3.2 Identify the essential personal skills required when working in the travel and tourism industry 3.3 Follow basic procedures when handling customer enquiries, making reservations and payments 3.4 Use reference sources to obtain information 3.5 Explore the presentation and promotion of tourist facilities

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Unit 1: The travel and tourism industry 1.1 Understand and explain the structure of the international travel and tourism industry 1.2 Investigate the social, cultural, economic and environmental impact of travel and tourism 1.3 Identify the role of national governments in forming tourism policy and promotion 1.4 Investigate the patterns of demand for international travel and tourism Note: Text book used: Cambridge IGCSE Travel and Tourism Publisher: Cambridge University Press Author: Smith, J D and Warburton, F ISBN 9780521149228

1 – Business activity and influences on business This section covers the various objectives of a business, changing business environments and the criteria for judging success. The focus is on the importance of having clear business objectives and how the business environment provides opportunities for, and imposes constraints on, the pursuit of these objectives.

1.2 - The Market 1.2.1 - Demand 1.2.2- Supply 1.2.3 - Markets 1.2.4 - Price elasticity of demand 1.2.5 - Income elasticity of demand

1.1 Meeting customer needs 1.1.1 - The market 1.1.2 - Market research 1.1.3 - Market positioning

1.3 Marketing mix and strategy 1.3.1 - Product/service design 1.3.2 - Branding and promotion 1.3.3 - Pricing strategies 1.3.4 - Distribution 1.3.5 - Marketing strategy