This full lesson covers A.1 on Unit 7: Business Decision Making. Areas covered include; Business Ideas (Gap in the market, competitors, current trends, likely demand) Developing Business (changes in the economic environment, trends, competition forcing diversification) The session includes videos and tasks to keep learners engaged. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for a toy manufacturer covers how to link market research to a marketing strategy using the Marketing Mix. Learners will work in teams to create a market research strategy which they will then have to link to the marketing mix. This case study can be used for a number of different qualifications, from GCSE to BTEC.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Developing the rationale Interpretation, analysis and use of data Identification of further sources of information Evaluation of the reliability and validity of the information gathered The product life cycle The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for SWOT and PESTLE is designed using a gay married couple as the business owners who are setting up a business specialising in LGBT events. This case study is a great way to embed equality and diversity in the classroom while your learners use their knowledge in a practical way. Learners must produce a SWOT and PESTLE analysis for the business and then create a visual representation of the strategy for the business owners. This case study is suitable for GCSE, A Level and BTEC as well as any other business related courses.

This full lesson covers appropriateness of a marketing campaign, including; Marketing mix reinforcing brand values sustainability of the campaign flexibility of the campaign relevance to organisational goals appropriateness to target market legal and ethical considerations Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A of Unit 7: Business Decision Making. The lesson contains links to external media, group tasks and more for engagement of learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 7: Business Decision Making. The lesson covers; Primary sources Secondary sources Storage and security Analysis, comparison and evaluation of data Alternatives and solutions The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion case study, covers B1 of Learning Aim B of Unit 7: Business Decision Making. The lesson covers; Porter’s Five Forces 5C Analysis Ansoff Matrix Boston Matrix The lesson contains tasks, links to external media and a case study project activity that summerises the theory learned in the lesson. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion data set, covers B4 of Unit 7: Business Decision Making. The lesson covers; Importance of using graphs Line Graph Pie Chart Bar Charts Histogram Scatter Graph Reports to aid in making decisions The session includes links to external media, group and individual tasks (creating each type of graphs). Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C.1 of Learning Aim C of Unit 7: Business Decision Making. Areas covered; Purpose of research Primary research Secondary research Task (using research to make key business decisions) Task (evaluation of primary and secondary research) Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, including several tasks and links to external media, covers C3 of Learning Aim C for Unit 7: Business Decision Making. Areas covered; Economic trends Market trends Social trends Evaluation of importance of trends when making decisions Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers H2 of Unit 7: Business Decision Making. Areas covered include; Production of professional business reports Creating effective business presentations Manipulating financial data using software Learners are given several large scale tasks to practise their skills for the upcoming examination. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This bundle covers Learning Aim A of Unit 7: Business Decision Making. The lessons contain many tasks and links to external media such as YouTube clips. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A3 of Unit 17: Digital Marketing. The lesson includes; Personal computers Smartphones Tablets Games consoles Learners will explore how these devices deliver digital communication to their target audience, the pros and cons of each and more. The lesson contains several tasks and links to external media to engage learners. The lesson concludes with a large group task where learners have to devise a strategy for a new Batman movie. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include; Benefits of online advertising; Cost Measurability Formatting Targeting Coverage Speed Concerns of online advertising; Banner blindness Illegal activity Display variations Ad blocking Data security Consumer location tracking Spam The lesson contains links to external media and several tasks to engage learners.

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include; Setting objectives Target segment Brand persona Competition Resource identification Implementation planning and testing Measurement against targets Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes; Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads) Search engine marketing Search engine optimisation (SEO) Sponsored/paid search results Email marketing Social media marketing The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.