EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123 This lesson includes a PowerPoint and a worksheet and covers: How businesses use market segmentation to target customers: ● identifying market segments: location, demographics, lifestyle, income, age ● market mapping to identify a gap in the market and the competition. Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121 This lesson includes a PowerPoint and a worksheet and covers: Identifying and understanding customer needs: • What customer needs are: price quality choice convenience •The importance of identifying and understanding customers: generating sales business survival Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124 This lesson includes a PowerPoint and a worksheet and covers: Understanding the competitive environment: Strengths and weaknesses of competitors based on: price, quality, location, product range and customer service The impact of competition on business decision making Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Owner’s capital: personal savings b) Retained profit c) Sale of assets Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Internal and external causes of business failure: o financial factors o non-financial factors Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.2 TECHNOLOGY AND BUSINESS (COMPLETE LESSON) 152 This lesson includes a PowerPoint and a worksheet and covers: Different types of technology used by business: e-commerce Social media Digital communication Payment systems How technology influences business activity in terms of: Sales Costs Marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151 This lesson includes a PowerPoint and a worksheet and covers: Who business stakeholders are and their different objectives: •Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government Stakeholders and businesses: •How stakeholders are affected by business activity •How stakeholders impact business activity •Possible conflicts between stakeholder groups Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.3 LEGISLATION AND BUSINESS (COMPLETE LESSON) 153 This lesson includes a PowerPoint and a worksheet and covers: The purpose of legislation: Principles of consumer law: quality and consumer rights Principles of employment law: recruitment, pay, discrimination, and health and safety The impact of legislation on businesses: Cost Consequences of meeting and not meeting these obligations Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Revenue Fixed and variable costs Total costs Profit and loss Interest Break even level of output Margin of safety Interpretation of break even diagrams: The impact of changes in revenue and costs Break even level of output Margin of safety Profit and loss Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.2 BUSINESS LOCATION (COMPLETE LESSON) 142 This lesson includes a PowerPoint and a worksheet and covers: Factors influencing business location: proximity to: market labour materials competitors nature of the business activity the impact of the internet on location decisions: e-commerce and/or fixed premises Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.3.1 BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSONS) 131 This lesson includes a PowerPoint and a worksheet and covers: What business aims and business objectives are Business aims and objectives when starting up: • Financial aims and objectives: survival, profit, sales, market share, financial security • Non-financial aims and objectives: social objectives, personal satisfaction, challenge, independence and control Why business aims and objectives differ between businesses Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.3 THE MARKETING MIX (COMPLETE LESSON) 143 This lesson includes a PowerPoint and a worksheet and covers: What the marketing mix is and the importance of each element: ● price, product, promotion, place. How the elements of the marketing mix work together: ● balancing the marketing mix based on the competitive environment ● the impact of changing consumer needs on the marketing mix ● the impact of technology on the marketing mix: e-commerce, digital communication. Written by Sarah Hilton for Revisionstation

EDEXCEL GCES BUSINESS 1.4.4 BUSINESS PLANS (COMPLETE LESSON) 144 This lesson includes a PowerPoint and a worksheet and covers: The role and importance of a business plan: ● to identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix. The purpose of planning business activity: ● the role and importance of a business plan in minimising risk and obtaining finance. Written by Sarah Hilton for Revisionstation