
Save 20+ hours of planning time with a complete, ready-to-teach unit on Marketing for Cambridge IGCSE Business 0264.
Four full lessons and 137 slides covering every learning objective in Topic 3 of the 0264 syllabus, for first examination in 2027 (2027-2029 exams).
What You Get:
✓ 3.1 Marketing and the Market - 34 slides
✓ 3.2 Market Research - 32 slides
✓ 3.3 Marketing Mix - 40 slides
✓ 3.4 Marketing Strategy and Legal Controls - 31 slides
✓ Editable PowerPoint files you can adapt to your scheme of work
✓ Embedded video case studies with discussion questions in three of the four lessons
✓ Real case studies including Emirates, Coca-Cola, Starbucks, Netflix, JD Sports, Uber and Samsung
✓ Market share calculation practice built into lesson 3.1
✓ An exit ticket for every lesson
Unit Coverage
3.1 The role of marketing; changing consumer spending patterns and competition; calculating market share; mass and niche markets; market segmentation.
3.2 Why businesses use market research; primary and secondary methods; sampling; accuracy of research data; analysing data from tables, charts and graphs.
3.3 Product, brand image, packaging and the product life cycle; cost-plus, competitive, penetration, skimming and dynamic pricing; distribution channels; promotion; ecommerce.
3.4 The importance of each element of the marketing mix; recommending a marketing mix for a given situation; entering new markets abroad; legal controls and their effects on marketing.
Perfect For
✓ Cambridge international schools teaching the 0264 syllabus
✓ Business departments building a scheme of work for first teaching
✓ Heads of department standardising delivery across teaching groups
Why Choose This Resource
Written against the published 0264 syllabus and sequenced in syllabus order, so you can teach straight from it or drop lessons into an existing scheme of work. Created by an experienced Cambridge Business teacher. Every file is editable, so you keep control of pace and depth.
Department purchasing? A multi-user school licence covering your whole team is available at checkout.
Complete The Course
Unit 1 Understanding Business Activity: https://www.tes.com/teaching-resource/-13552003
Unit 2 People in Business: https://www.tes.com/teaching-resource/-13552589
Unit 4 Operations Management: https://www.tes.com/teaching-resource/-13559495
Unit 5 Financial Information and Decisions: https://www.tes.com/teaching-resource/-13558728
Unit 6 External Influences: https://www.tes.com/teaching-resource/-13559354
Save on all six units with the 0264 Complete Teaching Bundle: https://www.tes.com/teaching-resource/-13559531
Also for Cambridge AS and A Level Business 9609:
AS Level Complete Teaching Bundle: https://www.tes.com/teaching-resource/-13536417
A Level Complete Teaching Bundle: https://www.tes.com/teaching-resource/-13295913
Browse the shop: https://www.tes.com/teaching-resources/shop/business_alevels_resources
Teach the new 0264 Marketing unit with confidence from day one.
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