Cambridge International A Level Business 9609 section 8.1 Marketing Analysis: an editable 37-slide PowerPoint with a teacher answer key, for the 2026-2028 examinations. Covers elasticity, product development and sales forecasting, with six embedded video case studies, four Learning Checks and an exit ticket.
Rebuilt in September 2026 in a large-text format: body text at 20 to 22 point, one idea per slide, and nothing smaller than 19 point anywhere.
What You Get
β 37 editable slides covering syllabus sections 8.1.1 to 8.1.3
β Teacher answer key (PDF) with model answers to every Learning Check, video question and exit ticket question, and worked figures for every calculation
β Worked examples of price, income and promotional elasticity, with the effect on total revenue
β Four-period centred moving average worked through step by step on real quarterly figures, then used to forecast
β Six embedded videos with discussion questions: Netflix pricing, the Wall Street Journal on elasticity, the Vietnamese consumer, innovation culture, intellectual property and the Segway forecast (internet connection required; each slide also shows the link)
β Recommend-and-justify tasks on pricing, product range, test marketing and forecasting methods
β A Learning Check after every section (four in all) and an exit ticket to close the lesson
Syllabus Coverage
β 8.1.1 Elasticity: the concept of price, income and promotional elasticity; calculation; interpretation; impact on business decisions; limitations
β 8.1.2 Product development: the process; sources of new ideas; the importance of Research and Development
β 8.1.3 Sales forecasting: the need to forecast; four-period centred moving average; qualitative forecasting; impact on business decisions
Perfect For
β Cambridge international schools teaching the 9609 syllabus for the 2026-2028 examinations
β Business departments that want a lesson ready to teach
β Teachers who want a single topic to drop into an existing scheme
Why Choose This Resource
The learning objectives are quoted from the published syllabus on the second and third slides so you can check coverage at a glance. Questions to students are highlighted on the slide. Created by an experienced Cambridge Business teacher. Fully editable, so you keep control of pace and depth.
Department purchasing: a multi-user school licence is available at checkout.
Part Of Unit 8
All Unit 8 Marketing lessons in one download: https://www.tes.com/teaching-resource/-13292956
The complete A Level course: https://www.tes.com/teaching-resource/-13295913
Browse the full Cambridge Business range: https://www.tes.com/teaching-resources/shop/business_alevels_resources
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Cambridge A Level Business (9609) Complete Teaching Bundle | 2026β2028 Syllabus | 18 Lessons + Case Study Videos
Save over 80 hours of preparation with this complete, fully editable teaching bundle for Cambridge A Level Business (9609), mapped in detail to the 2026β2028 syllabus. You'll get 18 ready-to-teach PowerPoint lessons covering Units 6 to 10. Each lesson includes real-world case study videos from trusted sources like HBR and BBC, engaging student activities, and end-of-lesson exit tickets to check understanding. The content is designed to maximise engagement and exam performance. Perfect for international schools, business departments, and teachers who want high-quality, syllabus-accurate resources without the extra planning time. What's Included β 18 editable PowerPoint lessons (Units 6.1 to 10.4) β Case study videos for real-world application (videos stream online β internet connection required) β End-of-lesson exit tickets for formative assessment; lesson 8.1 (rebuilt September 2026) includes a teacher answer key β Clear task structure, worked examples, and activities β Fully aligned to the 2026β2028 Cambridge A Level Business syllabus This resource is continuously improved based on classroom testing and teacher feedback. Re-download anytime from your TES account to access the latest enhancements. Always free for existing customers. Unit Coverage Unit 6: Business and its Environment β Political, legal, economic, social, technological, competitive, international, and environmental influences β Strategy development and corporate planning Unit 7: Human Resource Management Strategy β Organisational structure, communication, leadership, and HR strategy Unit 8: Marketing Strategy β Elasticity, product development, and sales forecasting β Marketing planning and international marketing Unit 9: Operations Management Strategy β Location and scale decisions β Quality management β Operations strategy including lean production, ERP, and critical path analysis Unit 10: Finance and Accounting Strategy β Financial statements and ratio analysis β Investment appraisal (payback, ARR, NPV) β Long-term finance strategy Who It's For β A Level Business teachers preparing students for the 2026β2028 exams β Business Studies departments in international schools delivering the full A Level β Departments wanting structured, consistent schemes of work β Experienced educators seeking fresh, editable content β Schools focused on high engagement and syllabus precision Why Teachers Choose This Resource β Created by an experienced Cambridge Business teacher β Fully mapped to the latest syllabus β Real-world case studies to strengthen exam skills β Saves planning time with ready-to-teach content β Adaptable for different group sizes and abilities β Structured and refined for the new curriculum Pair with This Complete Cambridge AS Business Bundle (2026β2028) β Ideal for Year 1 or alongside this A2 pack https://www.tes.com/teaching-resource/resource-13536417 Explore more Cambridge Business resources https://tes.com/teaching-resources/shop/business_alevels_resources
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Cambridge A Level Business 9609 | Unit 8 Marketing Bundle | 2 Lessons + Answer Key | 2026-2028
Deliver marketing strategy with confidence Save 15+ hours of planning with this complete, editable bundle covering all Unit 8 topics from the Cambridge A Level Business 9609 syllabus (2026β2028). Designed for clarity, engagement, and assessment success, these two lessons are built around current curriculum objectives and premium real-world examples. βΈ» What's Included β 2 fully editable PowerPoint lessons β Complete coverage of Units 8.1 and 8.2 β 8.1 rebuilt September 2026 in a large-text format with a teacher answer key: worked elasticity examples, the four-quarter centred moving average, four Learning Checks β Video case studies from Harvard Business Review and McKinsey β Structured student activities and discussion prompts β Designed for immediate classroom use β Fully aligned with the 2026β2028 A Level Business syllabus βΈ» Unit 8: Marketing Content Marketing Analysis (8.1) β Price, income and promotional elasticity: calculation, interpretation, decisions and limitations β Product development process, sources of ideas and R&D β Sales forecasting: four-quarter centred moving average, extrapolation, correlation and qualitative methods Marketing Strategy (8.2) β Strategic marketing planning β International marketing β Role of AI in marketing decision-making βΈ» Who It's For β Cambridge A Level Business teachers (9609 syllabus, 2026β2028) β International school departments teaching global marketing concepts β Educators looking to deliver Unit 8 with confidence and real-world application βΈ» Why Teachers Choose This Bundle β Built for the current syllabus and exam objectives β Created by experienced A Level Business educators β Real business insight from trusted sources like HBR, McKinsey, and Google β Focuses on both theory and strategy β Helps students apply marketing frameworks critically and confidently βΈ» Planning the Full A Level Course? Complete A Level Business Bundle (2026β2028): https://www.tes.com/teaching-resource/cambridge-a-level-business-complete-bundle-2026-2028-13295913 βΈ» Also Available Complete AS Business (2026β2028): https://www.tes.com/teaching-resource/resource-13536417 Complete IGCSE Business 0450 (2026 exams): https://www.tes.com/teaching-resource/cambridge-igcse-business-studies-0450-complete-teaching-bundle-24-powerpoint-lessons-save-70-hours-2024-2026-13268310 βΈ» Explore All Business Resources https://www.tes.com/teaching-resources/shop/business_alevels_resources
Β£8.00
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