'NHS 111' MEDIA LANGUAGE AND CONTEXTS

FOR 2027 EXAMS ONWARDS!

This 5 lesson resource begins the print advertising unit for the ‘NHS 111GET TO THE HELP YOU NEED’ advert. This resource includes:

-A breakdown/ reminder of the COMP 1 paper and content/ timings.
-Discovery learning task on the NHS with guided talking points.
-The history of the NHS with video resource.
-Multi-Channel campaign.

• ROUTEMASTER: WHAT IS THE ROUTE ORIGIN OF THE ABOVE PHRASE OR WORD? (DONE TO ENCOURAGE ETYMOLOGY) for the words Public Service Campaign, Denotation and Connotation.
• What is Media Languag? A visual checklist and SWAT (Symbolic Written Audio Technical) retained learning task.
• Look at the following posters from the same campaign our ‘NHS 111’ poster is taken from. What meaning do you think is being constructed via symbolic codes
  -Guided learning task/ scaffoling of the NHS set text against theories/ terms such as; direct mode of address, narrative theories, mise-en-scene etc. (With additional support/ stretch).

-In depth breakdown of unseen NHS advert against the following question:

1. Explore how the COVID-19 NHS advertisement uses the following elements of media language to create meanings:

(a). images
(b). text/ written language
©. layout and design

before being applied to that of the NHS advert with a slightly different question:

1. Explore how the advertisement the NHS uses the following elements of media language to create meanings:

(a). images
(b). text/ written language
©. narrative

Exemplar first paragraph written by me for studnets to model on, before studnets complete their own response under timed conditions.

IMPORTANT: This resource includes a resource sheet as well as printable resources sheets within the power point as well as embedded videos.

The resource also includes a printable Forenite-ly homework pack also. Support nad suggested teaching delivery is also noted in the notes alongside sources/ references).

Whilst I have embedded a variety of videos, due to blocks on school accounts/ restrictions, if they do not **work, please see the links in the notes section of each slide.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is providing Media Studies GCSE as a Three- Year Course.

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.