This sequence of lessons (roughly two or three) focuses upon markets and different segments, plus the concept of market mapping with some excellent, visual examples. Examples to apply and bring the theory to life include: Cadburys, Tesco, New Look and Steve Jobs introducing the first iPhone.
Resource includes one Dragons’ Den video activity, articles and worksheet activities.
Plenty of videos and activities for you to choose from - allowing you to select the best ones for your students!
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All resources are methodically and carefully planned. Every resources includes a set of colourful, engaging and accurate slides that clearly outline the specification section at the beginning and are editable.
Activities include real-life articles and videos which bring the theory to life, using contemporary and interesting examples that students can engage with.
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All credits and copyright information can be found on the notes pane/section beneath each slide on the PowerPoint.
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I struggle with teaching this topic, as students often get bogged down by terminology. The range of applications examples really help to explain the topic in an engaging and relatable manner.
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