BTEC International Level 3 Unit 38 | Marketing Communications in Business | Workbook + Revision Visuals

Title

BTEC International Level 3 Unit 38 | Marketing Communications in Business | Workbook + Revision Visuals

Description

A complete BTEC International Level 3 Unit 38: Marketing Communications in Business bundle, combining a detailed student workbook with supporting revision visuals.

The resource helps learners understand how businesses communicate with customers, select appropriate promotional methods and plan effective marketing communications.

Topics include:

• Purpose of marketing communications
• Target audiences
• Advertising
• Sales promotion
• Public relations
• Direct marketing
• Personal selling
• Choice of media
• Promotional methods
• Marketing communication objectives
• Campaign planning
• Costs and timescales
• Presenting a marketing communications plan

Ideal for Level 3 learners, international schools, colleges and post-16 vocational programmes. Suitable for classroom teaching, independent study, revision and assignment preparation.

SEO Keywords

BTEC International Level 3, BTEC Unit 38, Unit 38 Marketing Communications in Business, marketing communications, advertising, sales promotion, public relations, direct marketing, personal selling, promotional methods, target audience, marketing media, marketing communications plan, BTEC marketing workbook, revision visuals, Level 3 marketing resources, international BTEC resources

Copyright

© 2026 Coffee Owed. All rights reserved.

This bundle is independently created to support learners studying Pearson BTEC International Level 3 – Unit 38: Marketing Communications in Business. It is not produced, approved, endorsed or sponsored by Pearson Education Limited.

Pearson, BTEC and associated qualification names and unit titles remain the property of their respective rights holders and are referenced solely to identify the educational context.

All original explanations, activities, worksheets, revision visuals, examples, tables and designs within this bundle remain the intellectual property of the creator.

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© 2026 Coffee Owed. Independently created for Pearson BTEC International Level 3. Not affiliated with or endorsed by Pearson.