BTEC International Level 3 Enterprise Unit 39 | Developing an Enterprise Strategy | Workbook
DescriptionA comprehensive BTEC International Level 3 Enterprise and Entrepreneurship Unit 39: Developing an Enterprise Strategy resource designed to help learners turn an enterprise idea into a realistic and scalable business strategy.
Students explore how to create a clear enterprise vision, analyse the external environment and market opportunities, develop an integrated strategy and assess whether the proposed enterprise is viable.
Topics include:
- Enterprise ideas and opportunities
- Vision, mission and values
- Business objectives
- Market research
- Competitor analysis
- External environment
- Market opportunities
- Enterprise strategy
- Growth and scalability
- Resources and operations
- Financial considerations
- Risk and feasibility
- Reviewing and improving strategy
Suitable for Level 3 learners, international schools, colleges and post-16 vocational programmes. Ideal for classroom teaching, independent study, revision and assignment preparation.
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This resource is independently created to support learners studying Pearson BTEC International Level 3 Enterprise and Entrepreneurship – Unit 39: Developing an Enterprise Strategy. It is not produced, approved, endorsed or sponsored by Pearson Education Limited.
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