AQA A-Level Business Case Study: 3.3 Marketing Management
A realistic, exam-style case study designed to help A-Level Business students apply their knowledge of marketing strategy and decision making in context.
This resource focuses on Kora Active, a premium hydration brand considering whether to launch a lower-priced product range aimed at a new customer segment.
Topics covered include:
- Market segmentation
- Targeting
- Positioning
- Pricing
- Distribution
- Competitive advantage
- Market share
The resource includes:
- A concise AQA-style business extract
- Relevant numerical data
- A 3-mark calculation question
- A 9-mark analysis question
- A 16-mark assessment question
- Full mark schemes with indicative content and contextual application
Ideal for classroom practice, homework, revision or independent exam preparation.
Designed for AQA A-Level Business 7132 and specifically aligned with specification area 3.3 Marketing Management.
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AQA A-Level Business 10 Case Studies Pack | Full Specification Practice + Mark Schemes
AQA A-Level Business 10 Case Studies Pack | Full Specification Practice + Mark Schemes A complete pack of 10 exam-style case studies covering all 10 content areas of the AQA A-Level Business (7132) specification. Each case study is built around a realistic business scenario and gives students structured practice applying theory to unfamiliar contexts, interpreting data, developing chains of analysis and making supported judgements. The 10 case studies cover: * 3.1 What is Business? * 3.2 Managers, Leadership and Decision Making * 3.3 Marketing Management * 3.4 Operational Management * 3.5 Financial Management * 3.6 Human Resource Management * 3.7 Analysing the Strategic Position of a Business * 3.8 Choosing Strategic Direction * 3.9 Strategic Methods: How to Pursue Strategies * 3.10 Managing Strategic Change Across the pack, students practise topics including: * Business objectives and ownership * Leadership and decentralisation * Segmentation and positioning * Capacity utilisation and outsourcing * Investment appraisal and finance * Labour productivity and training * SWOT analysis and strategic position * Ansoff’s Matrix and differentiation * Organic and external growth * Vertical integration and synergy * Organisational culture and resistance to change The pack includes a wide range of AQA-style question types, including: * 3 and 4-mark calculation/explanation questions * 9 and 12-mark analysis questions * 16 and 20-mark assessment questions * Full mark schemes with indicative content * Contextual application throughout * Higher-level strategic judgement practice The later case studies are deliberately more synoptic and challenging, making the pack suitable for progression from core application skills through to Paper 3-style strategic analysis. Ideal for: * Classroom teaching * Homework * Independent revision * Intervention * Mock preparation * A/A* students * Building application, analysis and evaluation skills Designed specifically for AQA A-Level Business (7132), this 10-case-study pack provides extensive exam practice across the full specification and is ideal for students preparing for the 2027 exams.
£12.99
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A-Level AQA Business: A* Revision Bundle 2027
A-Level AQA Business A* Revision Bundle 2027 – Complete Exam Preparation Pack A complete A-Level AQA Business (7132) revision bundle designed for students aiming for an A or A* in the 2027 exams. This bundle brings together realistic exam practice, full-mark model answers, examiner guidance and applied case-study practice in one comprehensive resource pack. What’s Included? * AQA Business Predicted Paper 1 2027 + comprehensive mark scheme * AQA Business Predicted Paper 2 2027 + comprehensive mark scheme * AQA Business Predicted Paper 3 2027 + comprehensive mark scheme * Full-Mark Model Answers document covering a range of question types, command words and mark tariffs * A* Examiner Advice & Guidance document covering common mistakes, exam technique, application, analysis, evaluation and top-band responses * 10 detailed Business Case Studies, each linked to a key area of the AQA specification and supported by exam-style questions and comprehensive mark schemes The 10 Case Studies Cover: * 3.1 What is Business? * 3.2 Managers, Leadership and Decision Making * 3.3 Marketing Management * 3.4 Operational Management * 3.5 Financial Management * 3.6 Human Resource Management * 3.7 Analysing the Strategic Position of a Business * 3.8 Choosing Strategic Direction * 3.9 Strategic Methods: How to Pursue Strategies * 3.10 Managing Strategic Change The case-study pack gives students extensive practice applying business theory to unfamiliar organisations, numerical data and strategic decisions. Questions include calculation, explanation, analysis and assessment tasks, with mark tariffs ranging from shorter questions through to demanding 16 and 20-mark responses. The Full-Mark Model Answers show students what high-quality AQA Business responses actually look like, including how to develop chains of analysis, use context effectively and reach supported judgements. The A* Examiner Advice & Guidance document explains the common mistakes that lose marks and how to improve application, analysis, evaluation, numerical skills, essay structure and time management across all three papers. Combined with three full predicted papers, students can practise under realistic exam conditions, identify weaknesses and then use the supporting resources to improve them. Ideal for: * A and A* students * Independent revision * Classroom teaching * Homework and intervention * Mock exam preparation * Case-study practice * Final revision before the 2027 exams Designed specifically for AQA A-Level Business (7132), this bundle provides a complete set of resources for students who want to go beyond content revision and develop the application, analysis and evaluation skills needed to reach the highest grades.
£45.99
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