pptx, 1.29 MB
pptx, 1.29 MB

Types of conformity: internalisation, identification and compliance.
Explanations of why people conform, including informational and normative social influence.
Asch’s (1951, 1955) research and variables affecting conformity including group size, unanimity and task difficulty. EVALUATION A03
The role of discussion in changing opinion regarding a matter of fact – Arthur Jenness, 1932, EVALUATION A03
Sherif (1935) Autokinetic Effect Experiment, EVALUATION A03
Scenarios included and possible exam questions at the end of the PP

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