pptx, 2.85 MB
pptx, 2.85 MB

Minority influence: including reference to consistency, commitment and flexibility.
Moscovici (1969) - exploration and evaluation
Nemeth (1986) - flexibility
The process of change: snowball effect
Social influence and social change: The special role of minority influence
Real-life example – the African-American civil rights movement of the 1950s and 60s.
Lessons from conformity and obedience research
Social influence evaluation
Bashir et al. (2013 barriers to social change
Scenarios given throughout and potential exam questions for this topic at the end.

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