Market Research Lessons Marketing Business AS

Market research lessons for the marketing topic of AS Business. Covers both primary and secondary market research and data and sampling methods.

Bundle of two PPT lessons on primary research, secondary research, data and market/ product positioning.

Edexcel AS/ IAL Business specification but useful for other specifications and levels too - editable slides.

Covers 3-4 hours of instruction, perhaps even more.

**Features **

• Starter activity
• Learning objectives
• Key terms from textbook clearly highlighted
• Extension activities throughout
• 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
• Case study with discussion questions
• Plenary

Benefits

• Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
• Totally aligned to the course specification and learning objectives
• Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
• Easy to edit off-the-shelf resource