Resources included (17)

AS Business - 3.3.3 Product portfolio analysis

AS Business - 3.3.6 Place (channels of distribution)

AS Business - 3.3.5 Promotion methods

AS Business - 3.3.4 Pricing methods

AS Business - 3.3.2 Product

AS Business - 3.3.1 The elements of the marketing mix (the 4Ps)

AS Business - 3.2.4 Market research data

AS Business - 3.2.3 Sampling

AS Business - 3.2.2 Primary research and secondary research

AS Business - 3.2.1 The purposes of market research

AS Business - 3.1.7 Customer relationship marketing

AS Business - 3.1.6 Market Segmentation

AS Business - 3.1.5 Mass marketing and niche marketing

AS Business - 3.1.4 Consumer and industrial marketing

AS Business - 3.1.3 Markets

AS Business -3.1.2 Demand and Supply

AS Business - 3.1.1 The role of marketing and its relationship with other business activities
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