BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Learning Aim A (Complete)
LAA Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign:
A1 The role of marketing
- Principles and purposes of marketing
- Marketing aims and objectives
- Market segmentation
- Branding
A2 Influences on marketing activity - SWOT Analysis
- PESTLE Analysis
This packs consists of the following below:
- Teaching PowerPoints for Learning Aim A1 & A2
- Worksheets for Learning Aim A1 & A2
- SOW Scheme of Work
- Progress Checklist
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BTEC Business Level 3 - Unit 2: Developing a Marketing Campaign -Full Unit
BTEC Business Level 3 - Unit 2: Developing a Marketing Campaign - Full Unit Bundle This bundle fully covers Learning Aims A, B & C for Unit 2: Developing a Marketing Campaign, contents below: 1) Teaching Powerpoints for Learning Aim A, B & C 2) Worksheets for Learning Aim A, B & C 3) Exam Structures Booklet 4) SOW Scheme of Work 5) Written Exam Template Example 6) This resource can be given to students to help them understand exactly how to structure the Activity 1 and Activity 2 - in order to achieve the higher grades. Also includes a checklist - so students and teachers can check students have completed all necessary research task.
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Good Bundle of resources for Learning Aim A. Will help massively to save time with planning.
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