Market Research Workbook – Overview
This self-guided workbook introduces learners to the purpose and methods of market research, including primary and secondary research and quantitative and qualitative data.
Designed for independent completion, it is ideal for cover lessons, remote learning, revision, or coursework support. Activities build from knowledge checks to applied tasks, culminating in learners planning research for their own enterprise idea.
The workbook also supports preparation for Component 1 Learning Outcome 2, helping students develop research evidence that can feed directly into their coursework business planning.
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£5.00