Marketing Principles: Brand Personality

Save hours of planning time with this complete, ready-to-teach lesson for BTEC Level 3 Business Unit 9 (Principles of Marketing).

This package covers Learning Aim A.3: Principles of Branding in depth, moving students from basic definitions (Pass) to critical evaluation (Distinction). It is aligned exactly with the Pearson/Edexcel specification.

What is covered in this lesson?

Defining the Brand: The Brand Mix (Name, Logo, Personality).

Brand Value: Financial value, goodwill, and competitive advantage.

Brand Personality: Dimensions of personality (Sincerity, Excitement, etc.) with matching activities.

Brand Strategies: The difference between Brand Extension (Safe) vs. Brand Stretch (Risky).

Real-World Application: Case studies including Apple, Coca-Cola, and Colgate.

What is included?

Teacher PowerPoint: A professional, engaging presentation that guides the entire 60-minute lesson (Bell work, Theory, Activities, Video link, Plenary).

Student Worksheet (Word): A structured activity sheet that matches the PPT slide-by-slide, keeping students focused and organized.

Teacher Answer Key (Word): Full model answers for every question, including the exam-style questions (perfect for non-specialists or cover teachers).

Technical Note:

The PowerPoint is saved in a high-quality “Presentation” format to ensure all custom fonts, high-resolution diagrams, and licensed icons display correctly on any device without shifting or error. The text content on the slides is fixed to protect formatting integrity.

The Student Worksheets are fully editable Word documents.