BTEC Level 3 Unit 2 Guide to Merit/Distinction

BTEC Business Level 3 Unit 2 Developing a Marketing Campaign. This guide provides a comprehensive guide to exam technique, with a focus on meeting the merit/distinction criteria. For each section in the exam, in-depth instructions are provided on the technique and structure pupils need to follow in order to meet the criteria for higher grades, alongside suggestions such as aims and objectives pupils could pick. Instructions include exactly how to justify and analyse each section of the exam. The guide is 11 pages long.
There are also instructions for what to do on day 1 and day 2 of the exam - including information pupils should be looking for when reading the case study. Includes both Activity 1 and Activity 2.