BTEC Unit 2 Marketing Two-Day Emergency Pack

A focused, write-in revision pack for students with limited preparation time before the Unit 2 exam. Everything is templated — students fill in the gaps from whatever Research Pack they receive. No assumed prior knowledge required.

WHAT IS INCLUDED:

Day 1 — Activity 1 (34 marks):

• Copy-and-complete Introduction template
• SMART objective template with worked example
• 7-step Research and Analysis structure with sentence starters for each step
• SWOT grid with marketing implication prompts built in
• Product Life Cycle fast 4-step guide
• Timed practice tasks for every section

Day 2 — Activity 2 (36 marks):

• JAM framework templates for all 7 Ps with worked examples
• Marketing message and slogan template
• Pre-built budget table with hidden costs row included
• Timeline table with two paragraph templates
• Presentation marks checklist

Also includes:

• Phrase bank with 32 tick-box sentence starters in 4 groups — prevents repetition across the report
• The one rule that moves students from Band 1 to Band 2 across the whole paper
• One-page cheat sheet covering the entire assessment
• End of Day 1 checklist and notes preparation guidance
• Official Pearson notes rules — what IS and IS NOT allowed

PARTICULARLY USEFUL FOR:
Last-minute intervention, students who have missed significant teaching time, or as a focused exam-week booster alongside the full Student Booklet.

NOTE: Practice scenarios are fictional and created for revision purposes. This is an independent revision aid and is not produced or endorsed by Pearson Education Ltd.
Nest Box scenario expansion available to download for free.

Coming August 2026: Full Unit 2 Marketing Campaign Presentation Pack.