pptx, 5.66 MB
pptx, 5.66 MB
docx, 5.66 MB
docx, 5.66 MB

Course and Revision Summary

This Business Economics pack explores the core principles of microeconomics and how they apply to real-world business decisions with diagrams, and key concepts and terms. It explains how individuals, firms, and governments allocate scarce resources, make choices under constraints, and interact through markets. The course builds understanding of economic systems, market structures, production and cost theory, efficiency, and government intervention, linking economic theory to practical business challenges such as pricing, competition, and resource management.

Target Audience

  1. Foundation and undergraduate students in Business, Management, Accounting, Finance, and Economics.
  2. Learners preparing for degree-level study who need to understand how economic logic underpins business decisions.
  3. Students seeking to apply economic reasoning to managerial issues such as pricing, cost control, growth strategy, and market behaviour.

Key Themes and Concepts

  1. The Central Problem of Economics
  2. Models and Tools of Economic Analysis
  3. Market Mechanism and Price Determination
  4. Production, Costs, and Efficiency
  5. Market Structures
  6. Behavioural and Alternative Theories of the Firm
  7. Labour Markets and Employment
  8. Unemployment
  9. Market Failure and Government Intervention
  10. Growth and Business Strategy

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