pptx, 22.9 MB
pptx, 22.9 MB

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.

This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.

The lessons in the whole series are as follows:

  1. What is marketing?
  2. Market Changes
  3. Market Segments
  4. Product and Market Orientation
  5. Primary Market Research
  6. Secondary Market Research
  7. Creating and Presenting Market Research
  8. The Market Mix
  9. Product Types and Success
  10. Product Development
  11. Branding
  12. Packaging
  13. The Product Life Cycle
  14. Pricing Types
  15. Price Elasticity
  16. Advertising
  17. Sales Promotion
  18. Budgets & Sponsorship
  19. Technology & The Marketing Mix
  20. Distribution Channels
  21. Methods of Distribution
  22. Marketing Strategy
  23. Marketing and Law
  24. International Markets
  25. Flashcards and Revision
  26. Marketing Mock and Mark Schemes

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We hope it helps.

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Marketing - IGCSE Business Studies - Part B

Second part of a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. Part B includes: 1. Pricing Types 2. Price Elasticity 3. Advertising 4. Sales Promotion 5. Budgets & Sponsorship 6. Technology & The Marketing Mix 7. Distribution Channels 8. Methods of Distribution 9. Marketing Strategy 10. Marketing and Law 11. International Markets 12. Flashcards and Revision 13. Marketing Mock and Mark Schemes This series comes from a wider bundle of IGCSE resources that can be found at Wolsey Academy / Business We are sharing our resources on TES to raise money for our non-profit ventures, which can be seen in more detail at our website. From local sports groups to direct carbon capture, to funding new space science to direct giving to Africans in Liberia - we hope to benefit everyone. #BetterTeachingBetterPlanet We hope it helps.

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