CIE Business (9609) AS Level Unit 3 The Marketing Mix 1 - Promotion and Place (AS Level)

A thorough classroom-ready presentation on Promotion and Place from the Marketing Mix, as part of the Cambridge International Examinations Business Syllabus Unit 3 on Marketing. Connects seamlessly with the core approved textbooks and addresses all learning objectives.

This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including:

• above the line and below the line promotion
• the role of packaging in promotion
• branding as part of product/promotion
• choosing between alternative types of channel of distribution
• online advertising, catalogues, sales, dynamic pricing, distribution (download of digital products), social media, viral marketing, e-commerce
• the need for the marketing mix to be consistent with the business, the product type and the market

The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

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  • Marketing-Mix-Promotion-and-Place.pptx

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Created: Oct 27, 2019

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