pptx, 325.45 KB
pptx, 325.45 KB

A newly updated online and/or classroom-ready presentation covering Globalisation and International Marketing from Unit 3 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives.

This presentation highlights key concepts of the syllabus from the CIE A2 Level Business Unit 3 including:

• understand the implications for marketing of increased globalisation
• analyse different strategies for international marketing
• assess the importance of international marketing for different businesses
• evaluate appropriate international marketing strategies, e.g. pan-global marketing or reflecting regional differences with global localisation
• assess and select appropriate strategies to enter international markets.

This presentation can be delivered as a lecture online or in a classroom and can be supplemented with a teacher’s own creative exercises and activities. A time-saving key resource for new and experienced teachers alike.


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