A thorough classroom-ready presentation on Price from the Marketing Mix, as part of the Cambridge International Examinations Business Syllabus Unit 3 on Marketing. Connects seamlessly with the core approved textbooks and addresses all learning objectives.
This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including:
• use and value of alternative pricing strategies including competitive, penetration, skimming, price discrimination, cost-based pricing
• define, calculate and interpret price elasticity of demand and suitable prices
• usefulness of price elasticity of demand when making pricing decisions
The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
CIE Business (9609) Complete Teaching Resources (AS Level)
The full bundle of all AS Level Resources for Teachers of Business. Units 1-5 Include: 1) Business and its Environment 2) People in Organisations 3) Marketing 4) Operations 5) Finance These presentations cover all of the syllabus points pertinent to CIE AS Level Business Units 1 through 5 - and reference page numbers and activities found in the core textbook suggested by CIE. A total of 20 slideshows spanning the entire AS Level curriculum.
CIE Business (9609) Marketing: Complete Teaching Resources (AS Level)
What is Marketing; Marketing Research; The Marketing Mix - Product, Price, Place & Promotion. It is all here, folks. Just waiting to be used in your classroom. This complete package of presentations assists teachers in guiding students successfully through Unit 3 Marketing of the Cambridge International Examinations for the AS exam. A great resource for teachers, directly linked to all of the learning objectives outlined by Cambridge and certain to provide a thorough foundation upon which students can expand their learning. The best way to use these materials are to complement these lecture slides with your own exercises or activities. Made by teachers, for teachers.
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