pptx, 1.25 MB
pptx, 1.25 MB

A thorough online and/or classroom-ready presentation on Product from the Marketing Mix, as part of the Cambridge International Examinations Business Syllabus Unit 3 on Marketing. Connects seamlessly with the core approved textbooks and addresses all learning objectives.

This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including:

• explain what the marketing mix means and what its key components are
• analyse the importance of the customer and customer relationship marketing
• understand and evaluate the importance of product decisions to a successful marketing mix
• analyse the stages of a typical product life cycle and evaluate the usefulness of the concept

The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.



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3 months ago

very helpful

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