A robust classroom-ready presentation answering “What is Marketing?” from Unit 3 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives.
This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including:
• the link between marketing objectives and corporate objectives
• marketing objectives
• factors influencing the supply and demand for the products/services of a business
• interactions between price, supply and demand
• how markets may differ: such as consumer/producer markets; national, regional and international markets
• difference between product and customer (market) orientation
• problems associated with measuring market share and market growth
• implications of changes in market share and growth
• classification of products
• how marketing might differ for different types of goods and services
• reasons for and benefits/limitations of mass marketing and niche marketing
• benefits and limitations of market segmentation
• methods of market segmentation including geographic, demographic and psychographic
The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.
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CIE Business (9609) Marketing: Complete Teaching Resources (AS Level)
What is Marketing; Marketing Research; The Marketing Mix - Product, Price, Place & Promotion. It is all here, folks. Just waiting to be used in your classroom. This complete package of presentations assists teachers in guiding students successfully through Unit 3 Marketing of the Cambridge International Examinations for the AS exam. A great resource for teachers, directly linked to all of the learning objectives outlined by Cambridge and certain to provide a thorough foundation upon which students can expand their learning. The best way to use these materials are to complement these lecture slides with your own exercises or activities. Made by teachers, for teachers.
CIE Business (9609) Complete Teaching Resources (AS Level)
Help your students master the key concepts and achieve their full exam potential with this robust collection of Cambridge International AS Business teaching materials. The highly visual and effective PowerPoints help reduce prep time for teachers, allowing them to focus their energy less on subject knowledge and more on exam practice and exam technique. This bundle is perhaps the most comprehensive online resource to help your students reach their AS exam goals in business. These presentations cover all of the syllabus points pertinent to CIE AS Level Business Units 1 through 5 found in the core textbooks suggested by Cambridge Internationals Examinations. A total of 20 slideshows spanning the entire AS Level curriculum. Units 1-5 Include: 1) Business and its Environment 2) People in Organisations 3) Marketing 4) Operations 5) Finance A Level Business Slides is a series of learning resources in the form of essential teaching presentations ready to be used in our classroom today and created and designed with the specific aim of helping equip teachers and students with tools to achieve the best possible examination outcomes for the Cambridge International AS examinations. This presentation content series covers key concepts from across the entire syllabus, providing the most up-to-date content available. Each slide features notes for teachers and students, with links to supporting materials for extra study and reference. Every single bundle on offer is a collection of teaching interactive,, visually rich set of PowerPoint slides that will help you present and remember key concepts in a more memorable way. Our slides are designed to help teachers and their students succeed in business studies. The materials in the bundles include all the key topics organized according to Cambridge Assessment International Education's Cambridge International Examinations A Levels for Business and is guided by the core Cambridge University Press textbook as well as the Hodder Education Cambridge International AS & A textbook. Included in our collection of resources for Cambridge International AS & A Level Business: Business Concepts and Key Topics - Change Management Management & Leadership Business Strategy Human Resources Management Functions of Management / Management • Functions Operations Management management of business Organisational structure Decentralised Structures cooperation between management elasticity of demand major types of leadership styles interactions between price Business Objectives; Business Structure While the pptx PowerPoint slides included in all our bundles have a Cambridge International AS & A Level Business focus, teachers and students of different programs will benefit from compatible AQA A-Level Business Knowledge as will students of Edexcel GCSE Business. Download these Cambridge Complete Teaching Resources today and set your students on the path to success while saving your time. The full bundle of all AS Level Resources for Teachers of Business.
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I have had to buy a few "What is Marketing" resources - often disappointed with shoddy content. But this one is detailed and helpful and I have been able to use it with online and in-person instruction. Worked for me.
everything is included
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