CIE Media (AL/GCSE) - Sociology

This comprehensive revision guide covers all of the specification points, with key terms, case study examples and evaluative arguments.
Examples are shown clearly through Past Paper answer keys.
Although directed for the CIE syllabus, this is applicable to the AQA, OCR and WJEC specifications.
Relevant for IGCSE, GCSE, AS and A2.
Content included:
The various forms of media
Role of advertising
Ownership and control of the media
Freedom and censorship in the media
Pluralist, Marxist and postmodernist perspectives on the nature and role of the media
Patterns of media use by gender, age, social class and ethnicity
Media representation of ethnicity, gender, age, class and disability
The role of the traditional/new media in shaping values, attitudes and behaviour with specific reference to television and violence, political beliefs and voting, patterns of consumption, gender stereotyping, traditional stereotyping, the influence of the Internet in areas such as social networking
Agenda setting, gate-keeping and stereotyping through the selection and presentation of the news
Explanations of the influence of the media: hypodermic syringe, audience selection, cultural effects and uses and gratifications models
Bias and distortion in the media, including propaganda and moral panics
Developments in the media including changes in ownership, globalisation, interactivity, the digital divide, diversification and convergence
Influence of media representations on the audience