COMP 2: SEC C, ONLINE MEDIA 'ZOELLA'& 'ATTITUDE' CODES, CONVENTIONS & MEDIA LANG IN VLOGS/WEBSITES

LESSON 1-4 IN THE SERIES. This four- lesson resource is part of a tailored unit to help students engage with Section C of Component 2.Each contained lesson will focus on a part/parts of RAIL.This four-lesson structure focuses on Media Language and covers:

-Theory Retainment/ starter- Post-Modernism, Structualism and Semiotics
-Multimodal and Hypermodality
-Prosumerism
-Vlogs and Blogs
-Types of Vlog
-The codes and conventions of a Vlog and how they appeal to audiences (Case Study: Zoella)
-Content creators and Social Influencers
-Contextual background of Zoella and Attitude websites and other platforms
-Key terms/ conventions of websites and a label worksheet on ‘Attitudes’ features
-Marshall McLuhan - The Medium is the Message and the ‘Global Village’
-Henry Jenkins- Convergence and Participatory Media
-David Gauntlett- Web 2.0
-A* Printable resource on NDM theorists
-Attitude Media Pack analysis
-MASTERY FOCUS AND RESOURCE ON THE QUESTION: 8. (b) How far does the combination of elements of media language create meaning in Zoella? Explore the homepage and at least 2 other pages/links [15]

**THIS RESOURCE INCLUDES A WORKSHEET, PRINTABLE WORK POWER POINT SLIDES A MASTERY SHEET AND TASKS DEPENDENT ON HAVING THE EDUQAS YEAR 1 AND 2 REVISION GUIDE FOR DISCOVERY LEARNING.
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NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at A-Level, as a Two- Year Course. Moreover, each lesson has a task whereby students RAG (Red, Amber, Green) what they have learnt in the lesson against an Examiner checklist (Differentiation, peer assessment).

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.