Complete Marketing Lesson Resources Bundle

AS Marketing lesson resource bundle. 17 powerpoint marketing lessons for AS Business Studies. Markets and Marketing Mix.

This is a GREAT VALUE bundle of **SEVENTEEN **fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market 1.3. Marketing Mix and Strategy - Theme 1

All you have to do is teach, these resources are ready to go.

These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level

This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too.

1.1.1. Introduction to markets
1.1.1 The Market
1.1.2 Primary research and data
1.1.2 Secondary research and market/ product orientation
1.1.3 Market segmentation and positioning
1.2.1 Demand
1.2.2 Supply
1.2.3 Market equilibrium
1.2.4 Price elasticity of demand
1.2.5 Income elasticity of demand
1.3.1. Product
1.3.2 Above the line promotion
1.3.2. Below the line promotion
1.3.2. Branding
1.3.3. Price
1.3.4 Place
1.3.5 Marketing strategy, Boston Matrix and product lifecycle

This bundle contains hours of learning - each PPT has the following features:

• Starter activity
• Key terms from textbook clearly highlighted
• ‘Challenge yourself’ extension activities throughout
• 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
• Case study with discussion questions
• Plenary

Benefits:
Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
Totally aligned to the course specification and learning objectives
Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
Easy to edit off-the-shelf resource